/*
Theme Name: William Palandre
Theme URI: https://williampalandre.fr
Author: William Palandre
Description: Thème sur mesure pour William Palandre, consultant SEA & Google Ads freelance. Inspiré des meilleures agences Ads (mega-menu, hero, cartes, témoignages).
Version: 1.0
Text Domain: williampalandre
*/

:root{
  --brand:#6c4bd1; --brand-2:#8b5cf6; --brand-d:#2f2170;
  --ink:#17132b; --body:#3c3b4e; --muted:#6b7280;
  --gold:#ffc107; --gold-d:#eaa700;
  --bg:#ffffff; --alt:#f6f5fb; --line:#ece9f6;
  --sh:0 10px 34px rgba(34,22,80,.09); --sh-lg:0 24px 60px rgba(34,22,80,.16);
  --r:16px; --maxw:1180px;
  --h:'Montserrat',sans-serif; --t:'Roboto',system-ui,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--t);color:var(--body);background:var(--bg);font-size:17px;line-height:1.7;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--brand);text-decoration:none}
h1,h2,h3,h4{font-family:var(--h);color:var(--ink);line-height:1.15;margin:0 0 .5em;font-weight:800;letter-spacing:-.02em}
h1{font-size:clamp(2.1rem,4.4vw,3.5rem)}
h2{font-size:clamp(1.7rem,3vw,2.4rem)}
h3{font-size:1.25rem;font-weight:700}
p{margin:0 0 1.1em}
.container{max-width:var(--maxw);margin:0 auto;padding:0 22px}
.btn{display:inline-flex;align-items:center;gap:.5em;font-family:var(--h);font-weight:700;font-size:.98rem;padding:.85em 1.5em;border-radius:999px;transition:.2s;cursor:pointer;border:2px solid transparent;white-space:nowrap}
.btn-gold{background:var(--gold);color:#201a07;box-shadow:0 8px 22px rgba(240,167,0,.35)}
.btn-gold:hover{background:var(--gold-d);transform:translateY(-2px)}
.btn-ghost{border-color:rgba(255,255,255,.55);color:#fff}
.btn-ghost:hover{background:rgba(255,255,255,.12);border-color:#fff}
.btn-brand{background:var(--brand);color:#fff}
.btn-brand:hover{background:var(--brand-d);transform:translateY(-2px)}
.btn-outline{border-color:var(--brand);color:var(--brand)}
.btn-outline:hover{background:var(--brand);color:#fff}
.eyebrow{font-family:var(--h);font-weight:700;text-transform:uppercase;letter-spacing:.14em;font-size:.78rem;color:var(--brand)}

/* ---------- Header ---------- */
.site-header{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.92);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:74px;gap:20px}
.brand{display:flex;align-items:center;gap:11px;font-family:var(--h);font-weight:800;color:var(--ink);font-size:1.15rem;letter-spacing:-.02em}
.brand .mark{width:38px;height:38px;border-radius:11px;background:linear-gradient(135deg,var(--brand),var(--brand-2));color:#fff;display:grid;place-items:center;font-weight:800;font-size:1rem;box-shadow:0 6px 16px rgba(108,75,209,.4)}
.menu{display:flex;align-items:center;gap:8px;list-style:none;margin:0;padding:0}
.menu>li>a{font-family:var(--h);font-weight:600;color:var(--ink);padding:10px 14px;border-radius:10px;font-size:.98rem;display:inline-flex;align-items:center;gap:6px}
.menu>li>a:hover{background:var(--alt);color:var(--brand)}
.has-mega{position:static}
.caret{width:9px;height:9px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg);margin-top:-3px;transition:.2s}
.mega{position:absolute;left:0;right:0;top:100%;background:#fff;border-top:1px solid var(--line);box-shadow:var(--sh-lg);opacity:0;visibility:hidden;transform:translateY(8px);transition:.18s;padding:34px 0}
.has-mega:hover .mega{opacity:1;visibility:visible;transform:none}
.has-mega:hover .caret{transform:rotate(225deg);margin-top:3px}
.mega-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:28px}
.mega-col h4{font-size:.8rem;text-transform:uppercase;letter-spacing:.1em;color:var(--brand);border-bottom:2px solid var(--line);padding-bottom:9px;margin-bottom:12px}
.mega-col a{display:block;color:var(--body);padding:7px 0;font-size:.94rem;border-radius:6px;transition:.15s}
.mega-col a:hover{color:var(--brand);transform:translateX(4px)}
.nav-cta{display:flex;align-items:center;gap:10px}
.burger{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:8px}
.burger span{width:24px;height:2.5px;background:var(--ink);border-radius:2px;transition:.2s}

/* ---------- Hero ---------- */
.hero{position:relative;background:radial-gradient(1200px 500px at 80% -10%,rgba(139,92,246,.55),transparent),linear-gradient(135deg,var(--brand-d),var(--brand));color:#fff;overflow:hidden}
.hero:before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);background-size:44px 44px;mask:radial-gradient(900px 500px at 70% 0,#000,transparent)}
.hero-in{position:relative;display:grid;grid-template-columns:1.15fr .85fr;gap:50px;align-items:center;padding:90px 0 100px}
.hero h1{color:#fff;margin-bottom:.35em}
.hero p.lead{font-size:1.2rem;color:rgba(255,255,255,.9);max-width:33em;margin-bottom:1.6em}
.hero .eyebrow{color:var(--gold)}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:28px}
.chips{display:flex;gap:10px;flex-wrap:wrap}
.chip{background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.22);color:#fff;padding:7px 15px;border-radius:999px;font-size:.88rem;font-family:var(--h);font-weight:600}
.hero-card{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.2);border-radius:22px;padding:30px;backdrop-filter:blur(6px)}
.hero-card .avatar{width:68px;height:68px;border-radius:50%;background:linear-gradient(135deg,var(--gold),#ff8a00);display:grid;place-items:center;font-family:var(--h);font-weight:800;color:#201a07;font-size:1.5rem;margin-bottom:14px}
.hero-card h3{color:#fff;margin-bottom:4px}
.hero-card .role{color:var(--gold);font-weight:600;font-family:var(--h);font-size:.9rem;margin-bottom:16px}
.hero-stats{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:4px}
.hero-stats div{background:rgba(255,255,255,.08);border-radius:12px;padding:12px 14px}
.hero-stats b{font-family:var(--h);font-size:1.5rem;color:#fff;display:block}
.hero-stats span{font-size:.8rem;color:rgba(255,255,255,.8)}
.wave{display:block;line-height:0}

/* ---------- Sections ---------- */
section{padding:86px 0}
.section-head{max-width:720px;margin:0 auto 54px;text-align:center}
.section-head p{color:var(--muted);font-size:1.08rem}
.alt{background:var(--alt)}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:30px;box-shadow:var(--sh);transition:.22s}
.card:hover{transform:translateY(-6px);box-shadow:var(--sh-lg);border-color:transparent}
.card .ico{width:52px;height:52px;border-radius:13px;background:linear-gradient(135deg,rgba(108,75,209,.14),rgba(139,92,246,.14));display:grid;place-items:center;font-size:1.5rem;margin-bottom:16px}
.card h3{margin-bottom:.4em}
.card p{color:var(--muted);font-size:.97rem;margin:0}

/* prestations cards */
.presta-col{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px;box-shadow:var(--sh)}
.presta-col .tag{display:inline-block;font-family:var(--h);font-weight:700;font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;color:#fff;background:linear-gradient(135deg,var(--brand),var(--brand-2));padding:5px 12px;border-radius:999px;margin-bottom:14px}
.presta-col a{display:flex;align-items:center;justify-content:space-between;gap:8px;color:var(--ink);padding:10px 0;border-top:1px solid var(--line);font-size:.95rem;transition:.15s}
.presta-col a:first-of-type{border-top:0}
.presta-col a:hover{color:var(--brand);padding-left:4px}
.presta-col a .arr{color:var(--brand);opacity:.5;transition:.15s}
.presta-col a:hover .arr{opacity:1;transform:translateX(3px)}

/* why list */
.why{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}
.why li{list-style:none;display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:14px;padding:20px 22px}
.why .check{flex:none;width:30px;height:30px;border-radius:50%;background:rgba(108,75,209,.12);color:var(--brand);display:grid;place-items:center;font-weight:800;margin-top:2px}
.why b{font-family:var(--h);color:var(--ink);display:block;margin-bottom:3px}
.why span{color:var(--muted);font-size:.93rem}
.why ul{margin:0;padding:0}

/* testimonials */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.quote{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px;box-shadow:var(--sh)}
.quote .stars{color:var(--gold);margin-bottom:12px;letter-spacing:2px}
.quote p{font-size:1rem;color:var(--body);font-style:italic}
.quote .who{display:flex;align-items:center;gap:12px;margin-top:16px}
.quote .who .av{width:42px;height:42px;border-radius:50%;background:linear-gradient(135deg,var(--brand),var(--brand-2));color:#fff;display:grid;place-items:center;font-family:var(--h);font-weight:700}
.quote .who b{font-family:var(--h);color:var(--ink);font-size:.95rem;display:block}
.quote .who span{color:var(--muted);font-size:.82rem}

/* CTA band */
.cta-band{background:linear-gradient(135deg,var(--brand-d),var(--brand));color:#fff;border-radius:26px;padding:56px;text-align:center;position:relative;overflow:hidden}
.cta-band h2{color:#fff}
.cta-band p{color:rgba(255,255,255,.9);max-width:34em;margin:0 auto 24px}

/* ---------- Page template ---------- */
.page-hero{background:linear-gradient(135deg,var(--brand-d),var(--brand));color:#fff;padding:66px 0 72px;position:relative;overflow:hidden}
.page-hero:before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);background-size:40px 40px;mask:radial-gradient(700px 400px at 80% 0,#000,transparent)}
.page-hero .container{position:relative}
.crumb{font-size:.86rem;color:rgba(255,255,255,.75);margin-bottom:14px;font-family:var(--h)}
.crumb a{color:rgba(255,255,255,.85)}
.page-hero h1{color:#fff;max-width:16em}
.page-wrap{display:grid;grid-template-columns:1fr 320px;gap:48px;padding:60px 0 20px;align-items:start}
.entry-content{font-size:1.05rem}
.entry-content h2{margin-top:1.7em;position:relative;padding-top:.2em}
.entry-content h2:first-child{margin-top:0}
.entry-content h3{color:var(--brand);margin-top:1.4em}
.entry-content ul{padding-left:0;list-style:none}
.entry-content ul li{position:relative;padding-left:30px;margin-bottom:.6em}
.entry-content ul li:before{content:"";position:absolute;left:0;top:.55em;width:16px;height:9px;border-left:2.5px solid var(--brand);border-bottom:2.5px solid var(--brand);transform:rotate(-45deg)}
.entry-content blockquote{margin:1.6em 0;padding:20px 26px;background:var(--alt);border-left:4px solid var(--brand);border-radius:0 12px 12px 0;font-style:italic;color:var(--ink)}
.aside{position:sticky;top:94px}
.aside .box{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px;box-shadow:var(--sh);margin-bottom:20px}
.aside .box.brandbox{background:linear-gradient(135deg,var(--brand-d),var(--brand));color:#fff;border:0}
.aside .box.brandbox h3{color:#fff}
.aside .box.brandbox p{color:rgba(255,255,255,.88);font-size:.95rem}
.aside .box h3{font-size:1.1rem}
.aside .related a{display:block;padding:9px 0;border-top:1px solid var(--line);color:var(--ink);font-size:.92rem}
.aside .related a:first-of-type{border-top:0}
.aside .related a:hover{color:var(--brand)}

/* ---------- Footer ---------- */
.site-footer{background:#14102a;color:#c9c5de;padding:66px 0 30px;font-size:.95rem}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:34px;margin-bottom:40px}
.site-footer h4{color:#fff;font-size:.95rem;text-transform:uppercase;letter-spacing:.08em;margin-bottom:16px}
.site-footer a{color:#b7b2d0;display:block;padding:5px 0;font-size:.92rem}
.site-footer a:hover{color:#fff}
.site-footer .brand{color:#fff;margin-bottom:14px}
.foot-bottom{border-top:1px solid rgba(255,255,255,.1);padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;color:#8a85a8;font-size:.86rem}

/* ---------- Trust bar ---------- */
.trustbar-wrap{margin-top:-38px;position:relative;z-index:5}
.trustbar{display:grid;grid-template-columns:repeat(4,1fr);gap:0;background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--sh-lg);overflow:hidden}
.trustbar div{padding:24px 22px;text-align:center;border-left:1px solid var(--line)}
.trustbar div:first-child{border-left:0}
.trustbar b{display:block;font-family:var(--h);font-weight:800;color:var(--brand);font-size:1.7rem;line-height:1.1}
.trustbar span{color:var(--muted);font-size:.86rem}

/* ---------- À propos ---------- */
.about{display:grid;grid-template-columns:300px 1fr;gap:44px;align-items:center}
.about-media{display:flex;justify-content:center}
.about-avatar{width:220px;height:220px;border-radius:26px;background:linear-gradient(135deg,var(--brand-d),var(--brand));color:#fff;display:grid;place-items:center;font-family:var(--h);font-weight:800;font-size:4rem;box-shadow:var(--sh-lg)}
.about-photo{width:260px;height:300px;object-fit:cover;object-position:top center;border-radius:22px;box-shadow:var(--sh-lg);background:linear-gradient(135deg,var(--brand-d),var(--brand))}
.hero-card .avatar-img{width:76px;height:76px;border-radius:50%;object-fit:cover;object-position:top center;border:3px solid rgba(255,255,255,.3);margin-bottom:14px;background:var(--brand-d)}

/* ---------- Logos clients ---------- */
.logos-title{text-align:center;font-family:var(--h);font-weight:700;text-transform:uppercase;letter-spacing:.14em;font-size:.76rem;color:var(--muted);margin-bottom:26px}
.logos{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:40px 54px}
.logos img{height:30px;width:auto;opacity:.55;filter:brightness(0);transition:.2s}
.logos img:hover{opacity:.9}
.about-txt h2{margin-bottom:.5em}
.about-points{display:flex;flex-wrap:wrap;gap:10px;margin:18px 0 24px}
.about-points span{background:var(--alt);border:1px solid var(--line);border-radius:999px;padding:8px 15px;font-family:var(--h);font-weight:600;font-size:.88rem;color:var(--ink)}

/* ---------- Steps (page ville) ---------- */
.steps{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:1.4em 0}
.step{display:flex;gap:16px;align-items:flex-start;background:var(--alt);border:1px solid var(--line);border-radius:14px;padding:20px}
.step .n{flex:none;width:38px;height:38px;border-radius:50%;background:linear-gradient(135deg,var(--brand),var(--brand-2));color:#fff;display:grid;place-items:center;font-family:var(--h);font-weight:800}
.step b{font-family:var(--h);color:var(--ink);display:block;margin-bottom:4px}
.step p{margin:0;color:var(--muted);font-size:.95rem}

/* ---------- Pricing ---------- */
.pricing{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin:1.3em 0}
.pricing-home{max-width:760px;margin:0 auto}
.price-card{position:relative;background:#fff;border:1px solid var(--line);border-radius:18px;padding:30px 28px;box-shadow:var(--sh)}
.price-card.best{border:2px solid var(--brand);box-shadow:var(--sh-lg)}
.price-card .badge{position:absolute;top:-13px;left:28px;background:var(--gold);color:#201a07;font-family:var(--h);font-weight:700;font-size:.74rem;text-transform:uppercase;letter-spacing:.06em;padding:5px 12px;border-radius:999px}
.price-card h3{margin-bottom:.2em}
.price-card .amount{font-family:var(--h);font-weight:800;color:var(--brand);font-size:2.1rem;line-height:1}
.price-card .amount span{font-size:.95rem;color:var(--muted);font-weight:600;margin-left:4px}
.price-card .pdesc{color:var(--muted);font-size:.95rem;margin:.5em 0 1em}
.price-card ul{list-style:none;padding:0;margin:0 0 20px}
.price-card ul li{position:relative;padding-left:26px;margin-bottom:.5em;font-size:.95rem;color:var(--body)}
.price-card ul li:before{content:"✓";position:absolute;left:0;color:var(--brand);font-weight:800}
.price-card .btn{width:100%;justify-content:center}
.pnote{font-size:.88rem;color:var(--muted);margin-top:.6em}

/* ---------- FAQ ---------- */
.faq{margin:1.2em 0;border:1px solid var(--line);border-radius:14px;overflow:hidden}
.faq-item{border-top:1px solid var(--line);background:#fff}
.faq-item:first-child{border-top:0}
.faq-item summary{cursor:pointer;padding:18px 22px;font-family:var(--h);font-weight:700;color:var(--ink);list-style:none;display:flex;justify-content:space-between;align-items:center;gap:14px;font-size:1.02rem}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary:after{content:"+";color:var(--brand);font-size:1.4rem;font-weight:700;transition:.2s}
.faq-item[open] summary:after{transform:rotate(45deg)}
.faq-item summary:hover{color:var(--brand)}
.faq-a{padding:0 22px 20px}
.faq-a p{margin:0;color:var(--body);font-size:.98rem}

/* ---------- Trust box (sidebar) ---------- */
.aside .trustbox .tb-role{color:var(--brand);font-family:var(--h);font-weight:600;font-size:.9rem;margin-bottom:12px}
.aside .trustbox .tb-list{list-style:none;padding:0;margin:0}
.aside .trustbox .tb-list li{position:relative;padding-left:24px;margin-bottom:.5em;font-size:.92rem;color:var(--body)}
.aside .trustbox .tb-list li:before{content:"✓";position:absolute;left:0;color:var(--brand);font-weight:800}

/* ---------- Formulaire de contact ---------- */
.wpr-form{margin:1.4em 0;max-width:640px}
.wpr-form .form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.wpr-form label{display:block;font-family:var(--h);font-weight:600;color:var(--ink);font-size:.9rem;margin-bottom:16px}
.wpr-form input,.wpr-form textarea{width:100%;margin-top:6px;padding:12px 14px;border:1px solid var(--line);border-radius:10px;font-family:var(--t);font-size:1rem;background:#fff;color:var(--ink)}
.wpr-form input:focus,.wpr-form textarea:focus{outline:none;border-color:var(--brand);box-shadow:0 0 0 3px rgba(108,75,209,.12)}
.wpr-form .hp{position:absolute;left:-9999px}
.wpr-form button{margin-top:4px}
.form-alt{font-size:.9rem;color:var(--muted);margin-top:14px}
.form-note{padding:16px 20px;border-radius:12px;margin:1em 0;font-family:var(--h);font-weight:600}
.form-note.ok{background:#e7f7ee;color:#116b3a;border:1px solid #bce5cd}
.form-note.err{background:#fdecec;color:#9b1c1c;border:1px solid #f3c2c2}

/* ---------- Footer legal ---------- */
.foot-legal{display:flex;gap:22px;flex-wrap:wrap;padding-bottom:18px;border-top:1px solid rgba(255,255,255,.1);padding-top:22px}
.foot-legal a{color:#b7b2d0;padding:0;font-size:.9rem}
.foot-legal a:hover{color:#fff}

/* ---------- Responsive ---------- */
@media(max-width:960px){
  .hero-in{grid-template-columns:1fr;gap:34px;padding:64px 0 72px}
  .hero-card{max-width:420px}
  .grid-3,.grid-4,.quotes,.why,.foot-grid{grid-template-columns:1fr 1fr}
  .page-wrap{grid-template-columns:1fr;gap:34px}
  .aside{position:static}
  .mega-grid{grid-template-columns:1fr 1fr}
  .trustbar{grid-template-columns:1fr 1fr}
  .trustbar div:nth-child(odd){border-left:0}
  .trustbar div:nth-child(3),.trustbar div:nth-child(4){border-top:1px solid var(--line)}
  .about{grid-template-columns:1fr;gap:28px;text-align:center}
  .about-points{justify-content:center}
  .steps{grid-template-columns:1fr}
  .pricing{grid-template-columns:1fr}
}
@media(max-width:720px){
  .burger{display:flex}
  .menu{position:fixed;inset:74px 0 auto 0;background:#fff;flex-direction:column;align-items:stretch;gap:0;padding:10px 18px 20px;border-bottom:1px solid var(--line);box-shadow:var(--sh);transform:translateY(-120%);transition:.25s;max-height:calc(100vh - 74px);overflow:auto}
  .menu.open{transform:none}
  .menu>li>a{padding:14px 6px;border-bottom:1px solid var(--line);border-radius:0}
  .mega{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;padding:6px 0 10px;display:none}
  .has-mega.open .mega{display:block}
  .mega-grid{grid-template-columns:1fr;gap:16px}
  .nav-cta .btn-gold{display:none}
  .brand{font-size:1.02rem;white-space:nowrap}
  .grid-3,.grid-4,.quotes,.why,.foot-grid{grid-template-columns:1fr}
  .cta-band{padding:40px 24px}
  section{padding:60px 0}
  .trustbar{grid-template-columns:1fr}
  .trustbar div{border-left:0;border-top:1px solid var(--line)}
  .trustbar div:first-child{border-top:0}
  .wpr-form .form-row{grid-template-columns:1fr}
  .about-avatar{width:150px;height:150px;font-size:2.6rem}
  .about-photo{width:200px;height:240px}
  .logos{gap:26px 36px}
  .logos img{height:28px}
}